River Branding Development
Positioning and differentiating Aqua Philosophy from its competitors through the brands visual direction.
Aqua Philosophy — Identity DNA:
Nature, technology and balance play as the key words in our branding DNA. In this step, the overall visual identity is developed and established upon based on the image references which shares the same concept:
— the motion balance in nature
— the high tech materials
— the mixtured graphic language built
on the above research
The main goal in this step is to build the foundation before we design colour pattern, logotype, typography, and photography.
The brand DNA of Aqua Philosophy
is build upon three pillars:
— 01 Photography
— 02 Colour Coding
— 03 Logotype and Typography
These three parts will function as the visual
foundation for the brand and seamlessly compliment each other, establishing a consistent and confident tone of voice across all brand collateral.
Balance considered as a bridge to connect all elements. The first scenes catched in nature is the balance made by nature and time. The object itself can represent as a “balance”, for example, cave. And the interaction between the water (or something else) and the object can be regarded as timeless motion balance. High tech materials are also selected as the references images in this part.
The goal in this step is to develop unique photography through combining language within nature, balance and high tech material.
02 Color Coding:
Distilling the colour palette from various segments of aqua philosophy photography allow us to develop an organic yet highly technical selection of brand colours.
By exploring the highlight, reflection and
shawdow, we can exploite the communication between individuals and develop the colour palette accordingly.
03 Typography & Logotype: