Leisure Center_
In house design project
Brand Art Direction
The evolutionary realization of
futuristic and high-tech design combined with a feeling of human warmth. Our goal is to crea-te an unique visual language which contains our culture
Through exploration and dissection of biological, scientific, art and cultural references we source the elements of which the overall visual identity is developed and established upon. These elements and findings will be applied to the general visual direction across various consumer touch points; graphic language, typography, colour atmosphere, signage, in-store experiences and photography. By juxtaposing natural elements with a technical and digital univere we will develop a unique, original and constantly progressive brand DNA.
Colour Coding in Nature:
Burst of Colours
Signalling
Amplified Elements
Contrast
Evolution in Nature:
Pattern
Classification
Specification
Organic Signage:
New Dimension
Layers in Space
Scale/Density
People & Activity
/ Product / Material & Environment
/ Nature & Tech
General Shooting
01.Emphasize the sense of space
02.Truth and Warp
03.Futuristic and documentary
Product Shooting
01. Embody the sense of quality
02. Build the connection between
the product and environment
03. Expand the signal transmitted
by the products
